Sunday, January 10, 2010

This game's gonna be a game changer!

I'm really not one for videogames, period. My idea of a great videogame is Adventure on the Atari 2600. That was great game. It was in color *and* fitted in 4k of memory (including the Easter Egg!).

However, today my son and I got the chance to play test Lego Universe - for a two solid hours - and I have to admit that now I've seen it in the flesh, all my prior doubts about this product have been dispelled.

I think this was the first time in many years that I actually found myself thinking "Yeah, I could imagine sitting down the playing that game on a regular basis". At which point my brain went into complete ambivolence overload!

Unfortunately I can't discuss specific game features, for fear of being eaten in my sleep by a swarm of vengeful Darkling minifigs. So for now I will simply review the game with a single word: AWESOME.

Fortuntately, plenty of public footage of the game is emerging now, so I recommend anyone within the sound of my voice check out the videos on the Lego Universe YouTube channel. The trailers are pure Hollywood nonsense, but there are now also videos of actual gameplay demonstrations from this year's CES expo.



For me what differentiates LU from other Lego-branded videogames is that its (obviously) a MMORG. None of the monotonous linearity of your typical platform game. You are free to explore vast realms of gamespace, choose your short-term activities and long-term goals, or interact with other players in real time. Plus the whole thing is child centric and there's even in-game Lego building!

Or to put it another way: It is significantly less of a total waste of time than a normal videogame!

And from the perspective of a Lego fan, I think this product is going to be a huge win for the Lego brand, and anything that keeps the Lego company strong and healthy gets my vote. Lego is a truly cross-generational product, and so is LU.

Of course, the question is, can the Lego company pull it off? Will this thing really scale up to millions of users? Will it succeed only being available for the PC and not on consoles? Only time will tell. But my son did remind me today (chuckling as he did so) about an exchange he witnessed between me and some LU team members at BrickCon last year...

OJ: "How do you plan to make LU successfully complete with Runescape?"
LU: "What's Runescape?"

Isn't the first rule of business "Know you enemy"?!
 

4 comments:

  1. Got a little package of birthday goodies for the boy today and it included a poster for Lego Universe! Also a booklet for the new Lego board games - some of them look great. Very exciting stuff.

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  2. The board games look great. Shame we won't get them here in the US until late summer. Fortunately, the following is only a couple of months away: http://www.youtube.com/watch?v=F57e6Ay-b04

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  3. Well, I think it would be more important to know your enemy if Runescape was more a direct competitor. The only real competition I can think of for LU is Roblox and Blockland.

    Also, I wanted to ask what you meant by "ambivolence overload" - upon playing it, you became overwhelmingly unenthused?

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  4. Well, you're wrongly assuming the competition for LU will only be with online games with a 'building block' theme. That is not the case.

    My son and his friends are all equal fans of Lego, Star Wars and Runescape. Each plays a different role in their lives. And there are typically parental constraints around the online stuff (hours they may spend doing it, money they may spend on monthly subscription fees, etc).

    So LU is competing against whatever online stuff the kids are already doing. And in that field, Runescape is massive. Its way richer, larger, more popular, and more mature than Roblox. And its pretty well established among the teen and pre-teen audience. Plus, Roblox is kind of retarded. ;-)

    Ambivolence overload = "I do not like videogames but omg I like this one, does not compute!"

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