If you are a serious fan of Lego, then it goes without saying that you visit Lego fan and news website The Brothers Brick on a daily basis. Over the past eighteen years, TBB has grown from a simple printed flyer stuffed into Seattle neighborhood mailboxes, to become the 16th most popular Lego-related website on the internet, serving hundreds of visitors every month in over seven countries.
To find out more about the “man behind the myth”, I recently caught up with TBB creator Andrew Becraft in a local Seattle strip club, where I also got to meet his new friend “Tammy”, who apparently (judging by her attire) was having trouble with the setting of the air conditioning in there. So while she danced to keep cool, Andrew and I stepped outside to enjoy a smoke and some conversation. At 6’ 7’’ tall, Andrew is an imposing figure, with a bleached white crew-cut, and well-toned dark olive skin that glistened in the gentle moonlight, overshadowed only by his one-piece silver spandex jumpsuit.OJ: So Andrew, tell me how it all got started with TBB. Wasn’t it actually sort of an accident, or so the story goes?
AB: Yes that’s correct. My friend Josh
[Josh Wedin, co-creator of TBB], who was my parole officer at the time, this was back in the late eighties, came up with the idea of a bulletin board that we could use to connect with people around the country for the purpose of trading Pugs.
OJ: Pugs, you mean those hideous little dogs?
AB: That’s right, those poor godforsaken curs. Anyway, it was going really well, until the mid-nineties when the market just got completely flooded with inexpensively produced Chihuahuas from South America…
OJ: You mean the great Pug crash of ’94?
AB: Oh God don’t remind me, it was awful, we had Josh’s mom’s garage stacked to the ceiling with Pugs that we couldn’t shift, it was a nightmare! So anyway, things were tanking and the garage stank so we thought “Why don’t we change the focus of the site a bit, bring in something that appeals to a larger audience, something perhaps with a bit more longevity…”
OJ: Ah, so that’s when you had the idea of making it a site about Lego?

Brothers
AB: Right yes, well eventually. We toyed around with a few other things, like Pez dispensers, before we hit on the magic “Lego formula”.
OJ: But wait, wasn’t Pez how e…
AB: Don’t. Don’t go there. I, I just need to take a moment, sorry…
OJ: Erm, ok... So how did things develop from there?
AB: Well to cut a long story short, someone invented the internet, which really made it easy to drive up traffic and revenue and show pictures and stuff, and here we are in 2010 with a full-time staff of 27 (8 in Seattle and 19 in Bangalore).
OJ: Wow, I didn’t realize TBB generated enough revenue to employ that many people. I bet Joe Meno is really pissed right about now. What’s your business model?
AB: Er, well, I don’t pay them exactly, they’re kind of volunteers.
OJ: You mean they’re from the Lego fan community?
AB: Not exactly, there kind of a bunch of my co-workers, at a well-known lumbering Seattle-area software mill.
OJ: Cool, its not often you find someone with such a passion for their hobby that they can get their co-workers enthused enough to help muck in! How do you motivate them?
AB: Well, they pretty much do whatever I tell them to. If they want to get a decent score on their next performance review, that is. Or help with their naturalization paperwork.

Brick
OJ: What?
AB: Er, nothing.
OJ: So let’s switch gears a bit and talk about how you got bitten by the Lego bug. Let’s start with the usual questions. Tell me about your “dark ages”…
AB: San Quentin.
OJ: So veering sharply away from your personal history and back to the website, tell me who the blog is targeted at, and who your main readers are?
AB: Well, it’s aimed primarily at AFOLs, with the emphasis on the “A”, that’s our demographic, grown-up people with actual facial hair and driving licenses and stuff. We try to steer the snotty little oiks to kid sites like MOCPages and Brickshelf with various tactics, such as setting our site rating to “R” so that their parental controls kick in.
OJ: Nice, I wish I’d thought of that!
AB: Yeah, but occasionally some of the little bacteria farms slip through the cracks by using the Public Library computers or something, so we regularly include an article on some random political hot-topic to “sour the milk” with pretend grown-up talk and arguing and shouting and stuff. Which also gives us an excuse to relentlessly flame the silly infants and their inane LOLspeak.
OJ: Won’t that just drive the kids to Flickr?
AB: Shhhhhhhhhhh!
OJ: But given that 90% of Lego sets are designed for and sold to kids, don’t you think you should be creating content that will appeal to them as well?
AB: Oh god no, that’s the last thing we want! Have you
seen children? It makes me shudder what I have to go through to buy sets at Toys R Us. The place is swarming with them. I actually have to just charge towards the Lego aisle swinging a shovel around in front of me, just in case. They really should do something about that. It’s just not safe in there.
OJ: So tell me, when you’re not busy cracking the whip on TBB articles, do you play with Lego in your free time?
AB: Oh absolutely! I’m very involved with my local Lego fan group, SEALUG.
OJ: Ah right, I think I’ve heard of that. What does that stand for?

Andrew with a bunch of
other old ladies at
some SEALUG meeting
AB: It stands for
Software Engineers Anonymous Lego User Group. We meet in Josh’s mom’s basement every third Tuesday and fifth Wednesday to talk about new Lego sets, show off our latest Lego creations, and play Lego games. We even drink actual grown-up beer drinks.
OJ: So what kind of games do you play at these events?
AB: Well there’s
Shit 101 Bricks, where you have to be the first person to ingest and then excrete 101 bricks. That’s kind of an all-nighter right there.
OJ: … a sort of a “2 AFOLs and 1 cup”, I suppose.
AB: Oh, and then there’s
Boil in the Bag, where you microwave a bunch of unopened impulse sets, and people race to build the set before everyone else. Or before the plastic melts their fingers off.
OJ: Sounds like fun! Well from the look of that patrol car, I guess our time’s up…
AB: Aha! This is an ex-interview. It has ceased to be!
OJ: Whatever. Thanks for talking to us tonight, Andrew!
AB: Nudge nudge, wink wink, if you know what I mean, eh? Nobody expects the Spanish Inquisition! I fart in your general direction!