Brickchicks 2013 calendar: Sneak peek!

For many years Lego's marketing department has tried to actively discourage girls from using their products. Who can forget that infamous "Not for girls!" ad campaign of the 1980's, or the very short-lived range of "Man Town" sets depicting a variety of unspeakable gender stereotypes.



In reality, many females of all ages enjoy building with Lego, just as much as their male counterparts (when they're not engaged in more important activities such as shopping, ironing or childbirth). And our hobby is all the richer for it!



Which is why I've been a long-time supporter of the BrickChicks calendars. In production for about five years now, these calendars bring female Lego fans to the spotlight, and are a great inspiration for the younger generation too I assume I mean how could they not be.



Part of next year's issue was recently leaked online and it looks great. Tons of stirring role models. All the images shown in this post are (apparently) from the 2013 edition! Very pleased to see Amber back in the game after that unfortunate Mindstorms incident.



Preview the entire calendar here. Or visit the www.brickchicks.com web site for back issues. More images can also be found on my photostream.