There's been a lot of
hysteria recently around Lego's licensing deals with comic makers to produce sets featuring everyone's favorite American superheros
(read "bunch of largely homogenous, pants-on-the-outside-wearing pieces of intellectual property looking for a final resting place"). Not to mention the endless hand-wringing of Vitamin-D starved fanboys as MegaBlok went and land-rushed the Halo license
(ok, I'll stop the vitriol right there!).
So it was kind of interesting, nay satisfying, to see that small UK-based toy maker
The Character Group flew under the radar of all this to clinch the licensing deal for
Doctor Who based construction toys!

Now, the Living Brick is not beholden in any way to The Lego Company, and you've probably seen my past coverage of the Japanese invasion of
Nanoblock. Then again, this is not a fig-centric blog either, so what follows may be a little "out of character" (pun intended). Please forgive this and understand that a lot of
Whovian endorphins have been kicking in recently. Not least in part due to my recent visit to
The Doctor Who Experience in London!

When I first got wind of this
product line I feared the worst, especially since some of the smaller sets seemed to be rather MegaBlok-ish in the predominance of
BURPs. But after getting a chance to pick up some of this stuff in the UK, I was pleasantly surprised.

Above is our haul. The sets are part of the company's larger
Character Building product line, and focus on the most recent seasons of the show featuring the 11th Doctor. They are a mix of traditional building sets (depicting various iconic scenes) and a very broad array of minifigs. The latter follow very much in the footsteps of Lego's own collectible minifigs, presented in individual mystery packs spanning multiple series, but with the nice addition of
battle packs of the Doctor's more well-known foes! And for the real Whovians among you, there is also a collectors set featuring all 11 Doctors!

Obviously Daleks are a vital component of any Doctor Who merchandise, and you'll be pleased to hear they are available in six colors. And rather than being single-piece elements, they are composed of nine bricks that could certainly be put to some imaginative uses. Especially when you consider that this stuff is plug-compatible with Lego!

Brick quality is very high - these are no MegaBloks! Even the TARDIS is fully brick-built, and the quality of the materials, the colors and the tightness of the fit is indistinguishable from Lego. Even though this company has not been around that long, I feel that it certainly could give Lego a run for its money, assuming they continue developing the idea of construction based toys. It's hard to imagine MegaBloks being around for much longer if this is the standard that Lego's other competitors are capable of. And let's face it, as much as we all love and adore The Lego Company, they need a little fresh blood in the game, to keep them honest. Competition is ultimately a win-win for the consumer.
More info.